CASE STUDY

TON Strategy Company

$TONX  ·  Digital Asset / DATC  ·  Market Cap $600M

310K+
Reddit reach
3.8M
X impressions
9,600
Discord members
51→74%
Bull ratio lift

The Challenge

TON Strategy Company needed to establish and grow its presence within the crypto & DATC investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.

Our Approach

Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Bridged traditional SPAC/DATC investors with the crypto-native audience by running parallel campaigns on crypto Twitter and SPAC Reddit simultaneously. Structured DD posts in r/CryptoCurrency and DATC subreddits drove significant organic amplification.

Channels Activated

Reddit

Reddit crypto DD distribution

X (Twitter)

X KOL activation campaign

Discord

Discord DAO engagement

Stocktwits

Stocktwits crypto monitoring

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