The Metals Company needed to establish and grow its presence within the critical minerals and ESG investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Built retail investor awareness around TMC's polymetallic nodule resource base and critical minerals thesis at a time of growing EV supply-chain concern. Reddit posts in r/investing and r/environment explained the regulatory and ESG angles.
Reddit critical minerals & ESG investing
X sustainability KOL network
Discord deep-sea minerals community
Stocktwits materials tracking