Tilray Brands needed to establish and grow its presence within the cannabis and consumer CPG investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Cannabis is a sentiment-driven sector where retail narrative matters enormously. We ran coordinated campaigns in r/weedstocks and r/CanadianInvestor highlighting Tilray's beverage diversification strategy and U.S. federal catalyst positioning.
Reddit cannabis investing subreddits
X cannabis sector KOL network
Discord cannabis investor community
Stocktwits cannabis bull/bear tracking