Supergroup (Betway) needed to establish and grow its presence within the online gambling and sports betting investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Targeted the overlap between sports betting enthusiasts and retail investors by running campaigns in r/sportsbetting and r/gambling alongside investor subreddits. Betway brand recognition accelerated community growth faster than typical.
Reddit sports betting & gambling subreddits
X sports betting KOL network
Discord sports bettors community
Stocktwits gaming/gambling sentiment