REE Automotive needed to establish and grow its presence within the EV and mobility tech investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. REE's by-wire corner technology is a deep-tech EV story that required education before conviction. Reddit series in r/electricvehicles and r/investing explained the platform architecture and OEM partnership pipeline. X campaigns targeted EV-focused accounts.
Reddit EV & mobility investing subreddits
X EV sector KOL network
Discord EV tech community
Stocktwits EV sentiment monitoring