Procaps Group needed to establish and grow its presence within the Latin American pharma and healthcare investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Introduced Procaps to U.S. retail investors unfamiliar with the Latin American pharma market. Reddit posts in r/investing and r/emergingmarkets framed the company's unique softgel manufacturing moat and LatAm market growth runway.
Reddit pharma & emerging market investing
X LatAm investor network
Discord pharma community
Stocktwits pharma monitoring