OppFi needed to establish and grow its presence within the consumer fintech and lending investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Framed OppFi as a mission-driven fintech serving the underbanked — a narrative that resonated strongly with ESG-aligned retail investors. Reddit posts in r/fintech and r/investing emphasised loan performance data and regulatory positioning.
Reddit fintech & consumer lending outreach
X consumer fintech KOL network
Discord fintech investor community
Stocktwits fintech tracking