Kin Insurance / Omnichannel needed to establish and grow its presence within the insurtech and proptech investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Positioned Kin's direct-to-consumer home insurance model as a disruptive play in a sector traditionally dominated by legacy carriers. Reddit campaigns in r/personalfinance and r/homeowners reached retail investors with direct relevance to the product.
Reddit insurtech & homeowner investing
X insurtech KOL campaign
Discord insurtech community
Stocktwits insurtech monitoring