Kindly MD / Nakamoto needed to establish and grow its presence within the Bitcoin treasury and healthcare-adjacent investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Navigated a complex dual narrative — healthcare legacy plus Bitcoin treasury strategy. Segmented campaigns addressed each audience separately before unifying the message. Reddit posts in r/Bitcoin and r/SPACs ran in parallel with targeted X outreach to Bitcoin-focused accounts.
Reddit Bitcoin treasury narrative
X crypto-native investor outreach
Discord Bitcoin holder community
Stocktwits DATC monitoring