MoneyLion needed to establish and grow its presence within the consumer fintech and embedded finance investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Positioned MoneyLion's embedded finance platform as the picks-and-shovels play in consumer fintech. Reddit campaigns in r/personalfinance and r/fintech explained the B2B2C model to retail investors more familiar with consumer-facing apps.
Reddit fintech & personal finance outreach
X consumer fintech KOL partnerships
Discord fintech community build
Stocktwits fintech monitoring