GameSquare Holdings needed to establish and grow its presence within the gaming and esports investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Esports is a sector where community is core to the brand. We built a Discord that served dual purpose: retail investor community and gaming fan community. Reddit outreach in r/esports and r/investing highlighted the esports media rights and brand partnership pipeline.
Reddit gaming & esports investing
X gaming KOL & streamer network
Discord esports community
Stocktwits gaming sentiment