eToro needed to establish and grow its presence within the retail trading and fintech investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Leveraged eToro's existing brand recognition to drive SPAC/IPO-phase retail investor awareness. Large-scale Reddit campaigns across r/investing, r/stocks, and r/WallStreetBets drove enormous reach at low cost-per-impression.
Reddit retail trading subreddit campaign
X mass-retail awareness
Discord trading community
Stocktwits fintech sentiment monitoring