Fold needed to establish and grow its presence within the fintech & Bitcoin-adjacent investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Positioned Fold's Bitcoin rewards card as a differentiated fintech product for retail investors who hold both equities and crypto. Reddit posts in r/personalfinance and r/Bitcoin drove crossover interest from a new investor segment.
Reddit fintech & Bitcoin subreddit outreach
X rewards narrative campaign
Discord member acquisition
Stocktwits fintech sentiment