Doma Holdings needed to establish and grow its presence within the proptech and insurtech investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Deployed a Reddit-led campaign in r/RealEstate and r/realestateinvesting to explain Doma's machine learning-driven title insurance model to property-familiar retail investors. X campaigns targeted proptech-focused accounts.
Reddit proptech & real estate investing
X insurtech narrative campaign
Discord proptech community
Stocktwits insurtech tracking