Selina needed to establish and grow its presence within the travel and alternative hospitality investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Selina's co-living/co-working hospitality model appealed to a younger, travel-savvy retail investor demographic. Reddit campaigns in r/travel and r/realestateinvesting highlighted the asset-light model and creator economy partnerships.
Reddit travel & real estate investing
X lifestyle & travel KOL network
Discord travel community
Stocktwits hospitality monitoring