AvePoint needed to establish and grow its presence within the cloud and SaaS investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Built a retail investor narrative around AvePoint's Microsoft ecosystem positioning at a time when cloud/SaaS multiples were under pressure. Reddit DD posts in cloud and SaaS subreddits articulated the company's competitive differentiation versus larger peers.
Reddit SaaS & cloud investing outreach
X enterprise tech narrative
Discord SaaS investor community
Stocktwits cloud sector monitoring