Arqit Quantum needed to establish and grow its presence within the quantum security and deep tech investor community. Retail sentiment was neutral to mixed, with limited organic discussion across Reddit, X, Stocktwits, and Discord. The company lacked the playbook to convert awareness into conviction.
Retail Volts deployed a multi-channel activation campaign powered by GateWatch.Ai sentiment data. We identified the narrative gaps driving tepid retail sentiment and designed channel-specific content to address each one directly. Quantum cybersecurity is an emerging category with limited retail investor awareness. We ran educational Reddit series in r/cybersecurity and r/QuantumComputing that positioned Arqit's QuantumCloud as post-quantum encryption infrastructure ahead of the NIST standardisation deadline.
Reddit quantum & cybersecurity subreddits
X enterprise security KOL network
Discord quantum investor community
Stocktwits quantum tracking